Brandi Ann Arnold
 
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I'm a designer invested in the beauty, strategy, and team members that make a strong design.

I've had the privilege of making both print and digital solutions for in-house marketing teamsagencies, and freelance.

I thrive in environments where I'm given the opportunity to help others win. And I work hard to enable others to achieve the goals they didn't think they could before.

 
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But also

I enjoy amber ale beers, fries without dipping sauce, and my dog, Finn. At any given moment you can find me with my Kindle, computer and probably coffee from the Mill. At my core I'm a believer in Christ and I want that to be how people remember me.

2017 Themes →

 
 

Experience

Senior Brand Designer at Hudl

December 2018 to present
Lincoln, Nebraska

Take on additional responsibilities in order to help cultivate a strong creative environment, develop the skills of my peers, and enforce important design systems and processes.

  • Showcase exceptional skills and standards for typography, color, layout, storytelling, and detail in design.

  • Critique and approve projects produced by other brand designers.

  • Help less experienced designers level up their visual storytelling, UX principles, accessibility, information architecture, and web design.

  • Implement and steward brand design style guides.

  • Update and manage materials used in foundational resources for both brand and sales toolkits.

  • Contribute to key brand leadership and marketing operations decisions and initiatives, including the implementation and documentation of processes.

  • Own higher-profile projects and collaborate with leaders across the company, e.g. direct sales opportunities or communicating an internal vision at company retreats.

  • Possess advanced communication and writing skills, experience with content marketing strategy, and an understanding of marketing business goals.

 

Brand Design Lead at Hudl

February 2018 to December 2018
Lincoln, Nebraska

  • Work closely with other team leads to build careers through the management and development of brand team designers, interns and apprentices.

  • Align brand team reports to the marketing team vision and open doors to new opportunities along the way.

  • Assess abilities of team members and delegate projects and campaigns accordingly.

  • Make it easy for anyone at Hudl to represent the company brand through the creation, execution, and education of design systems.

  • Be the primary resource for brand enablement and design training.

 

Marketing Designer at Hudl

January 2016 to February 2018
Lincoln, Nebraska

  • Uphold brand standards while implementing unique design solutions for all Hudl services — corporate, brand, sports, products, sales, community, clinics.

  • Maintain brand consistency across web design, print materials, proposal decks, internal board documents, videos and social graphics.

  • Work closely with stakeholders, project managers, strategists, content producers, interactive designers and developers to complete projects on time that excel expected goals.

  • Implement solutions to increase productivity and organization for the marketing team.

  • Mentor each design intern throughout entirety of internship program.

  • Assist support team in answering phones and emails during busy sports seasons.

  • Proficient in Adobe Creative Suite, Sketch, Craft CMS, Screenflow, InVision and Wipster

 

Creative Manager at Hurrdat

January 2014 to December 2015
Lincoln, Nebraska

  • Research, write, photograph, design, and web design

  • Routinely conceptualize and implement creative solutions for each client to assist in reaching their digital marketing goals.

  • Maintain brand consistency across social platforms, web projects, and the occasional traditional print piece.

  • Create unique client-specific graphics and aesthetic overlook of graphics for 30+ clients including social campaign graphics, proposals, analytics reports, advertisements, and web design graphics.

  • Implement original photography in place of stock photography.

  • Mentor each graphic design intern throughout entirety of internship program.

  • Proficient in Adobe Creative Suite and Wordpress front-end development

Clients included: Boomer Esiason Foundation, Bryan Health's CapitalMOM, Joe Flacco, NGC Group, Omaha Steaks, opendorse, Pinnacle Bank

 

Creative Intern at The Dalton Agency

June 2012 to July 2012
Jacksonville, Florida

  • Concept campaign and event logos, layouts, and collateral

  • Proofread and review overall aesthetic

  • Create graphics for traditional advertising, i.e. billboards, coupons, magazine ads

Clients included: American Heart Association, Colt Manufacturing, Jacksonville Jaguars, Jacksonville Zoo & Gardens, McDonald's, Wounded Warrior Project

 

Education

Bachelor of Journalism

August 2009 to December 2013
University of Nebraska–Lincoln

Chi Omega Fraternity